Why SEO? What is its Importance?
What drives most internet searches, is the need of something. This NEED can be anything, whether it’s searching for a best restaurant around you, perfect pair of shoes, a party dress or the best pest services to get rid of those unwanted pests in the house. There is a strong connection between the need and curiosity for information.
Search engine optimization (SEO) builds a bridge between the customers and businesses online.
Our modern SEO services comprises of a talented team working towards building the best digital practices, increasing the traffic and rankings for vetted keywords and long-tail phrases that propel business to yours site.
Did you know, 60,000+ searches happen each second?
With the current changes in the trends, SEO is not just about ranking for popular terms. With the right set of keywords, it’s all about making a difference with being discovered. We’ve skilled search engine optimization experts on board who ensure of driving and enhancing qualified traffic to your business.
We’ve got you some facts here:
- About 93% of online experiences begin with a search engine
- About 72% of people never scroll past the first page of results
- About 61% of users research a product before making a purchase
10 Steps to SEO Success
Our team of dedicated professionals follow a 10-step strategy to bring success to your business. We start by getting to know you and your business. We take time to study your business model in detail, learn more about your audience and goals that you care about. All this allows us develop a customized search engine optimization strategy and work on it.
1. Your Goals
Just as we said above, we are concerned about your business goals. Hence, our experienced marketing consultants sit with you, understand your digital marketing goals and create an initial plan to start SEO work on your site.
2. Site Audit
We work towards our second step by running an extensive audit of your website. We think it is essential to understand the strengths and weaknesses of your business. To generate maximum benefit, we use an extensive range of SEO tools to distinguish and organize the components of your site.
3. Competitive Analysis
In order to analyse your own business value, knowing your competitor’s line of action and their business model is a must. In another way, this also helps our SEO team highlight to keep a track of your business’ strengths and also that of your competitor’s.
4. Keyword Research
One of the most important steps while building an impactful SEO strategy is keyword research. It involves an in-depth analysis of popular search terms. It is also inspired by the relative trends and customer’s search behaviour. We use a host of keyword tools and analyse search volume, competition and opportunity.
5. Mapping Optimization
After keyword research, our next focus is on mapping an optimization plan for your website. This is basically designating proper key expressions or key words to the appropriate pages on your site. This helps you appearing in more relevant searches as the customers makes an internet search.
Now, lets implement all the hard work done till now! All the research and optimization are applied on your website. Our team keeps monitoring all the changes and adequacy of the plan.
7. Monitor Traffic & Rankings
Google Analytics and Search Console helps us to collect and analyse metrics of your site. It not only helps us to identify the performance of your site but also find new opportunities or identify failures.
8. Refine SEO Plan
We take care of the site performance data by continually modifying our SEO plan. We keep a constant eye on the analytics data and enhance the optimization plan as better as possible.
9. Content Creation
Our expert content marketing services attract visitors to your website and convert them into your customers. Our content is unique and targeted to engage your customers.
10. Reporting & Refinement
This is the last step but definitely not the end! After applying all the mechanism, we continue to monitor and report your site’s performance. We keep an eagle-eye on the analytics data to take care of your site’s overall health. This way, we help your business to be on the top in the marketplace.
Choose an apt SEO Solution for your Business
Being in the market for so long, we’re exactly know what searchers and search engines are looking for. Whether you’re a brand-new start up finding a base in the market or an established website looking to boost your performance, we got it all for you! Our curated SEO plans works just in the right corner to grow your business.
If you’re looking to dominate the internet searches, here’s a complete local SEO strategy for you
- Local search optimization
- Google My Business
- Citation setup and optimization
- Localized content creation
Technical SEO provides businesses with the foundation required to scale marketing success.
- Backlink analysis
- Website migrations
- Schema markup
- Image optimization
We’ve got a basic analytics package included in all of our SEO services
- Google Tag Manager
- User behavior data
- Reporting and insights